STAND OUT BRANDING LAB
3-Day Workshop for Impact-Oriented Small Business Owners
Who Want A Brand That People Flock To
clarify your message. connect with customers. grow your company.
Hands-On Workshop with Kim Carpenter
January 19 - 21, 2019
at Impact Hub Austin, 411 W Monroe St, Austin, TX 78704
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  • Is it challenging for people to "get" what you do?
  •  Are you struggling to get new leads?
  •  Have previous marketing efforts flopped?
  •  Is marketing a necessary evil to you?
  •  Is it time to revamp your marketing materials?
Stand Out Branding is essentially about message clarity and telling powerful stories... and your customer must be the hero of everyone one of those stories. This is the secret that every successful business knows.

Here's the deal... marketing has changed. 

Companies that put their customers as the hero in powerful brand stories grow. Businesses that don't are forgotten or never even get noticed in the first place. 
My name is Kim Carpenter and I've worked with hundreds of entrepreneurs and small business owners to create clarity in their marketing and develop stand-out brand strategies. What's available to you inside of this workshop are the keys to simplifying and magnetizing your brand message so that it powerfully draws people to you. This will change the way you look at marketing, and maybe even how you do business in general.

Come join us for a super fun, productive, 3-day hands-on workshop and walk away with crystal clarity about what makes you and your brand unique (your unique selling proposition or USP), proven strategies for creating more demand for your offerings, and a Stand Out Brand Roadmap that lays out exactly how to implement your new brand messaging into every part of your marketing for more clarity, visibility and connection with your ideal clients or constituents.
WHO IS THIS FOR?
  •   This workshop is especially tailored for small business owners who have a positive mission associated with their business. 
  •  This workshop is for B2B and B2C companies. If you need to sell, you need Stand Out Branding!
  •  Tech Companies, Consultants, Start Ups, Non-Profits, Service-based business, Solopreneurs, Retail, Manufacturing, Government Agencies and more are welcome!
THIS MAY NOT BE A GOOD FIT FOR:
  •  Multi-level marketing businesses are a not a good fit. Our training programs will not support your business model.
  • Entrepreneurs who are not serious about growing their venture.
  • Business owners who don't want to put any focus on revenue, profits or making money. (We support making a lot of money and having massive positive impact in the world.)
WHAT WILL YOU WALK AWAY WITH?
Stand Out Branding Lab with Kim Carpenter
Stand Out Branding Lab with Kim Carpenter
  Learn the real reason why people buy so you can create high converting marketing every time.
   Clearly articulate what makes your brand and your offerings unique (your USP).
   Create a powerful brand storytelling framework to use over and over in your marketing so people desire and stay loyal to your brand.
   Create your Stand Out Brand Roadmap with exactly where and how to use your brand stories and messaging for the most powerful ROI.
   Know your core brand story like the back of your hand so you can use it consistently and become known for it.
   Clarify your message so people "get what you do" immediately in any situation — on your website, in sales meetings, networking, etc.
   Get armed with a powerful "one-liner" that can be used as a tagline, talk title, and more.
   Learn the key to being seen, heard and understood in your marketing every time.
OUR AGENDA
In our three days together, we will dive into the world of imagination, storytelling and creativity, as well as honest-to-goodness business strategy. 

Get ready to unleash the power of archetypal story branding to understand the core of what motivates every human being, no matter their culture or background. All great brands (and great film makers) know these secrets, and now you will too. 
DAY 1
Saturday, January 19th — 10am to 5pm
On our first day together we will join together at the gorgeous Impact Hub Austin co-working and meeting space in Central Austin's bustling SoCo district.

Get ready for some creativity-unleashing practices to get your juices flowing! (Don't worry if you feel like you're "not creative", there are no special skills required... and we haven't lost one yet.)

You'll walk away from this first day feeling more free and inspired to create powerful brand stories. You'll understand why STORY is king and exactly how to use stories to have people feel personally connected your brand. You'll know the difference between branding and marketing and why you need to master STAND OUT BRANDING first before you start to create any other marketing copy or materials. 

Before the day is done, we'll start to map out your core brand story that you'll feel proud and excited to share!
DAY 2
Sunday, January 20th — 10am to 6pm
On our second day, we'll dive deep into your unique value proposition. This is what makes you stand out above EVERYONE else in your category. You'll be able to carve out your own market as others struggle to compete. (Now, that's priceless!)

We'll go over the three most powerful ways to maximize demand for your products or services and craft your core Stand Out Branding story to implement in your marketing materials -- websites, emails campaigns, sales pitches, keynote speeches and more! Before the day is done, we'll have the foundation set for your Stand Out Brand Roadmap.
DAY 3
Monday, January 21st — 1pm to 4pm
We'll start in the afternoon after lunch so anyone who wants to march in the MLK day parade in the morning can do so. :)

We'll spend day three bringing it all together so that you have all of the core brand messaging done and a clear roadmap to implement yourself or with your marketing team. 

We'll create your powerful "one-liner" so that ideal customers say, "I want that!" when they hear it. You'll complete a Stand Out Branding Brief that you can provide to any logo designer, graphic designer, copywriter or anyone else working on your marketing to ensure that your brand and marketing message are clear and consistent in everything you create from now on.

Last but certainly not least, we'll celebrate you being a master brand storyteller and marketer for life! You've got this!
WHAT'S MY INVESTMENT?
How much is unclear branding and messaging costing you? How many potential customers don't notice you in a sea of noise? How many people are passing up your offerings? How many people don't really "get" what you do? A lack of brand clarity may already be costing you a lot of money.
ONE REGISTRATION
Live Workshop
$3,997
each person
TWO REGISTRATIONS
Save $2000!
$2,997
each person
TWO-PAY PLAN (UNTIL JAN 8)
Billed 20 day increments
2 payments of $2,200
*Registration fee does not include meals or hotel accommodations
Have questions? Call (707) 861-0370
ABOUT KIM CARPENTER
KELLY MORGAN
LISA WITTER
KAREN POHLMAN
Kim Carpenter is a digital marketing strategist and founder of World Changing Women (TM), a support ecosystem for women entrepreneurs who are transforming our world through business. 

Kim's career began in 1998, leading marketing and branding initiatives in New York City's ad agency world where her clients included The United Nations, MasterCard, Blue Shield, Nike, Pepsi and Office Max. She has since mentored hundreds of entrepreneurs in branding, marketing and business business growth strategy.

Her accomplishments also include serving as the VP of Strategic Operations and Marketing Trainer for Conscious Marketing, Inc., and through an alliance with The Unstoppable Foundation, raising more than $20,000 to fund education for girls in Kenya. 

Kim considers herself an activist and advocate for all living creatures, and fancies herself a “global citizen”. Kim holds dual citizenship in Canada and the US. While she calls Austin, Texas her home base, she happily travels the world teaching and consulting, and even lived in Bali for 6 months last year.

IMPACT MISSION
Kim's organization, World Changing Women, is committed to making a dent in human trafficking, one of the largest humanitarian issues of our time. 

To this end, we are partnering with charities like Adamo Group, who provide training and support to victims of sex trafficking in Texas. 

Founded by Carissa Bradford and her sisters, they have given their time, sweat and tears to offer women the opportunity to heal and become employed above the poverty line. 

World Changing Women Members are dedicated to raising funds for this cause, as well as serving as mentors in areas such as business development, finance, public relations, marketing, communications and resilience building. 
IN PARTNERSHIP WITH...
World Changing Women values our impact in the world and are excited to have partnered with Impact Hub Austin to bring you the The Stand Out Branding Lab. 

Impact Hub Austin is a like-minded, values driven company that understands business and profit exist to serve our larger humanity.

Impact Hub Austin members receive $1,000 discount using code BRANDIH
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Contact: support@worldchangingwomen.com
FAQs
Q: Can I invite my friends or someone I think could benefit from this membership to join?
A: Yes! Absolutely. If you vouch for them (we trust you!) and think they would be a great fit for the membership, by all means, pass the information along!
Q: How do I know if I'm a good fit for the membership?
A: The membership may be a good fit for you if you are a woman or gender non-conforming person who longs to connect with other conscious business owners. We are particularly focused on gathering for-profit and non-profit women founders, entrepreneurs, CEOs, executives, speakers, authors, and consultants who want to make a difference for humanity, culture and/or the environment.
Q: Can I speak to someone and see if this is a good fit for me?
Absolutely! We'd be happy to chat with you. Please send an email to support@worldchangingwomen.com and we'll schedule a call right away.
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